nic_aboutphoto, mall decoration companiesNicholas Adams

Owner & Creative Designer
Nicholas has been designing holiday lighting for over 20 years and attends industry trade shows worldwide to stay on top of technological advancements and innovations in the industry. He has strategically grown the St. Nick’s team to successfully handle complex commercial and municipal display projects, claiming a spot among the top commercial holiday decorating companies in Los Angeles County. Nicholas also owns T&G Construction and employs a team of structural engineers, electricians, and other key trades with extremely talented people, which gives him the ability to cost-effectively create designs other companies would not even dare to conceive. He loves saying YES to customers ideas. As the leader of his company, Nicholas has demonstrated a unique ability to build performance teams who meet demanding customer expectations in alignment with the company culture based on personal empowerment, team collaboration, and mutual respect. As a result, St. Nick’s benefits from long-term employees who thrive on big visions, targeted execution and the satisfaction of knowing they give every customer their personal best.

 

Frankie Morales

Chief Executive Officer & Customer Service
Frankie is a true believer in the magic of the holidays and knows how to juggle many bells in the air at once. He is local entrepreneur with a hyperactive right-brain-left-brain understanding of the world, which not only makes him a great leader but also an amazingly creative little Elf. Frankie is not only heading up sales at St. Nick’s but also taking control of operations of Santa’s Workshop. Right after graduating from the University of California at Irvine in 2001, Frankie got catapulted into launching his own Long Beach-based media firm at the ripe age of 25. Since then he has led several teams to success, and has launched many national and regional titles all over the country. He’s optimistic, a problem solver, and maybe just a tad bit OCD — but that’s the exact kind of project manager you want. Frankie is bringing his decades of small business practices and corporate development experience to St. Nick’s and has big plans to take the company to the next level.

 

Cynthia Alvarez

Product Design & Development Manager
Cynthia is an extremely gifted graduate of design from Otis College of Design and Art. She has over a decade of experience in designing and developing holiday décor for several large companies and we are proud Santa’s sleigh dropped her off at St. Nick’s. Cynthia has a wealth of experience working in the apparel, toy, seasonal home and commercial décor industries. You have most likely seen her designs in movies, television shows and malls throughout various cities in the U.S., unknowingly! Her experience in the toy industry brings fun to her work at St. Nick’s, giving you the best product innovation for all your holiday décor needs.

Cynthia’s imagination is unlike any other and she can bring ideas that might seem like fantasy to life. Cynthia has traveled and established many frtuiful partnerships all over China and Vietnam with several manufacturers in order to bring the best quality (at the best price) of innovative products to St. Nick’s customers. Whatever you can imagine, we can create.

 

Bret Green PE, PMP

Engineer
Bret’s has a solid educational foundation with a BS in Architectural Engineering from Cal Polytechnic State University and a Professional Project Management Certification. His solid 27 years of experience in project engineering and project design brings tremendous value to the St. Nick’s team.

 

Felipe Hernandez

Warehouse & Storage Manager
Felipe has worked in the seasonal commercial décor industry for more than 30 years. You can say he is a jack of all trades but in Santa’s Workshop at St. Nick’s, he’s the ultimate organizer, making sure our team has all the right products in all the right places in order to run an efficient workroom. And boy do we have a large warehouse, after all, not only do we store all of our rental equipment (which keeps growing year after year) but we also safely store all custom sales orders as well. So don’t worry if you don’t have the space to save your holiday displays (large or small), we do – and we’ll keep it all fresh and undamaged until the next season. Felipe is also not only responsible for organizing our warehouse and storage, but also leads product maintenance. You will often find him inspecting and updating all of our trees, ornaments, lights, etc. in order to make sure year after year that your holiday experience is as bright and shiny as magic of the holidays.

 

Alonzo Salazar

Installer & Field Supervisor
Alonzo is one of our awesome team leaders in charge of guiding the St. Nick’s elves with safe installation and removal of our most complicated projects all year-round. He is the kind of installer who treats every project with white gloves expertise. He’s also certified to operate heavy production equipment.

 

Carlos Vasquez

Project Manager
Carlos is another one of our amazingly talented team leaders in charge of guiding the St. Nick’s elves with safe installation and removal of lighting and décor projects. A family man, he knows how to guide his team and monitor safety, strategic planning and efficient communication. Carlos has a long history of expertise in construction and electrical, as such makes him our most talented team member who leads repairs. Carlos is a true perfectionist who takes extreme pride in his work.

 

Danny Suarez

Project Manager
Danny is a yet another talented team leader in charge of guiding the St. Nick’s elves with safe installation of some of our most meticulous lighting and décor projects. A former aircraft fire fighter in the Marines, Danny knows how to get things done… the right way. He prides himself on making sure to train our new seasonal installers with doing things the right way, not necessarily the fastest way (yet remaining efficient, of course). Danny is a true team player who often times has great insight with ideation with project design. He also has an electrical background as well as tech support experience. Danny is also experienced with heavy equipment like boom lifts, tractors, and trailers.

 

Sherri Davison

Creative Collaboration, Training & Staff Development
In addition to her BA degree from Pitzer College, Sherri brings 32 years of management experience leading high performance teams in sales and service excellence. St. Nick’s relies on Sherri to keep our teams focused, collaborating well with one another and communicating clearly.  She assists in the training and development of all staff to ensure we continue growing and able to meet demanding client expectations.

 

St. Nick’s Awesome Elves

St. Nick’s efficient business model and our formulation for financial success depends on long term relationships with a vast array of expert business consultants providing business guidance, legal compliance, management information systems, and public relations.  We value our experts and nurture long-term relationships.  As a result, we are able to deliver the types of expert service normally associated with larger companies within a cost efficient and stable business model.