ABOUT US
ST. NICK’S PROVEN BUSINESS MODEL
St. Nick’s efficient business model and our formulation for financial success depends on long term relationships with a vast array of expert business consultants providing business guidance, legal compliance, management information systems, and public relations. We value our experts and nurture long-term relationships. As a result, we are able to deliver the types of expert service normally associated with larger companies within a cost efficient and stable business model.
Meet The Team
Nicholas has been designing holiday lighting for over 20 years and attends industry trade shows worldwide to stay on top of technological advancements and innovations in the industry. He has strategically grown the St. Nick’s team to successfully handle complex commercial and municipal display projects, claiming a spot among the top commercial holiday decorating companies in Los Angeles County. Nicholas also owns T&G Construction and employs a team of structural engineers, electricians, and other key trades with extremely talented people, which gives him the ability to cost-effectively create designs other companies would not even dare to conceive. He loves saying YES to unique customers ideas! As the leader of his company, Nicholas has demonstrated a unique ability to build high performance teams who meet demanding customer expectations in alignment with the company culture based on personal empowerment, team collaboration, and mutual respect. As a result, St. Nick’s benefits from long-term employees who thrive on big visions, targeted execution and the satisfaction of knowing they give every customer their personal best.
Learn more about Nic and his role at St. Nick's HERE!
Daniel is our tallest elf who works hard bringing holiday visions to life for our clients! He works closely with our clients from the beginning planning stages to execution, and customer care. After finishing his MBA, Daniel spent two years coaching collegiate soccer gaining valuable leadership experience which helps in managing complex installations.
What Daniel loves most about Christmas is the joy that the season brings to so many people. He also loves spending time with family and friends during the Christmas season.
THE SALES TEAM
Jovany loves Christmas and is passionate about bringing joy to others. He caught the attention of St. Nick's management for his dedication, work ethic, and positive attitude. Jovany is excited to work with clients, customize their visions, and provide the best possible experience. He's confident that St. Nick's is the winning team, just like in sports where he always played for the best team.
Jovany Villela
Account Executive
Luis Montanez is a talented Account Executive at St Nicks, where he takes great pleasure in providing businesses with complete holiday decor solutions. With over 12 years of sales experience and a degree in Communication, specializing in advertising, Luis brings a wealth of expertise to his role. His love for Christmas and passion for creating memorable experiences for his clients make him a valuable asset to the Sticks team.
Luis Montañez
Account Executive
Meet Frank, the newest addition to the St. Nick's team in 2023. With over 5 years of experience in the Christmas industry, Frank is no stranger to the magic of the season. He brings not only a positive attitude but also a keen eye for design, ensuring that clients are left in awe.
Frank Gonzalez
Account Executive
Brenda is an operations and logistics expert with a proven track record lasting more than 20 years. Hailing from Boston, Mass., to her, Christmas means snow…and lots of it. So helping run operations at a Christmas company based in California has been a much smoother feat.
With a healthy history in developing and managing diverse business enterprises, from commercial real estate to charitable events, Brenda has led many teams to success in accomplishing projects from grand-to-small in scale. Solving creative/difficult operational puzzles is her specialty — and good thing, because Santa’s sleigh has to stay right on course.
With a decade of experience in business operations and a robust background in event planning, I have developed a unique blend of strategic and creative skills. Over the past ten years, I have successfully managed and optimized various business processes, leading to enhanced efficiency and organizational growth.
During the holiday season, I particularly love infusing a touch of Christmas magic into my work. Whether it’s organizing festive gatherings, enhancing a properties experience with holiday cheer, or ensuring seamless operations. My dedication to making every project feel like a special gift ensures that each endeavor is wrapped with care, enthusiasm, and a sprinkle of holiday spirit.
With three years of experience in designing and building commercial Christmas light shows, I specialize in transforming ordinary spaces into captivating winter wonderlands. My passion for creativity and meticulous planning allows me to create awe-inspiring displays that captivate and delight audiences. Prior to my immersion in lighting design, I spent five dynamic years as an event coordinator, honing my skills in orchestrating seamless and memorable experiences for corporate galas and community festivals. This background in event coordination has given me a unique perspective on creating immersive environments that leave a lasting impression.
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In my current role, I merge my expertise in lighting technology with my passion for event logistics, crafting bespoke installations that inspire and illuminate. Whether it's adorning bustling city centers with dazzling displays or enhancing retail environments with festive ambiance, I strive to evoke joy and wonder through the power of light. My goal with each project is to exceed expectations by blending artistic vision with technical precision, ensuring every light show is a testament to craftsmanship and creativity. Embracing the spirit of Christmas, I am dedicated to spreading warmth, cheer, and togetherness through my work, illuminating the world one light at a time.
THE OPERATIONS TEAM
Stephanie is a highly experienced Creative Director for St. Nick's, with a wealth of knowledge and expertise in digital art and design that spans over two decades. Her passion for art and Christmas has been a lifelong pursuit, instilled in her by her creative parents from a young age. She has a deep understanding of the Christmas industry and continuously works with the CEO and Director of Sales to ensure that. Nick's stays ahead of the curve and continues to grow.
Stephanie's office is a creative space that features a variety of Christmas displays and RGB lighting, which serves as a constant source of inspiration for her to continue supporting the sales team and the growth of St. Nick's, as well as future projects. Her dedication to her craft and her love of Christmas are evident in every aspect of her work, making her an invaluable asset to the St. Nick's team.
Meet Diana, a talented graphic designer who started her career St. Nick's as an assistant and quickly rose to become a Graphic Designer on the creative team at St. Nick's. Her passion for Christmas and design, combined with her strong work ethic, has made her an invaluable asset to the team at St. Nick's. Diana's love for Christmas lights and overall creativity shines through in her work, bringing a unique and festive touch to every project she works on.
CREATIVE TEAM
LEAD INSTALLERS
Alonso Salazar
Lead Installer // Field Supervisor
Alonzo is one of our awesome team leaders in charge of guiding the St. Nick’s elves with safe installation and removal of our most complicated projects all year-round. Alonso has been working side-by-side with Nicholas for over a decade. He is the kind of installer who treats every project with white gloves expertise. He’s also certified to operate heavy production equipment.
Carlos Vasquez
Lead Installer // Field Supervisor
Carlos is another one of our amazingly talented team leaders in charge of guiding the St. Nick’s elves with safe installation and removal of lighting and décor projects. A family man, he knows how to guide his team and monitor safety, strategic planning and efficient communication. Carlos has a long history of expertise in construction and electrical, as such makes him our most talented team member who leads repairs. Carlos is a true perfectionist who takes extreme pride in his work.
Ulises Pineda
Field Supervisor
Ulises is one of our team leads for the St. Nick’s install teams. Ulises focuses on safe installations and removal of our most complicated projects all year-round. Ulises works hard and prides himself in making sure his team get the job done correctly, safely, and beautifully!