ABOUT THE ST. NICK'S TEAM
NICHOLAS ADAMS
Founder // CEO
Nicholas has been designing holiday lighting for over 20 years and attends industry trade shows worldwide to stay on top of technological advancements and innovations in the industry. He has strategically grown the St. Nick’s team to successfully handle complex commercial and municipal display projects, claiming a spot among the top commercial holiday decorating companies in Los Angeles County. Nicholas also owns T&G Construction and employs a team of structural engineers, electricians, and other key trades with extremely talented people, which gives him the ability to cost-effectively create designs other companies would not even dare to conceive. He loves saying YES to unique customers ideas! As the leader of his company, Nicholas has demonstrated a unique ability to build high performance teams who meet demanding customer expectations in alignment with the company culture based on personal empowerment, team collaboration, and mutual respect. As a result, St. Nick’s benefits from long-term employees who thrive on big visions, targeted execution and the satisfaction of knowing they give every customer their personal best.
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Learn more about Nic and his role at St. Nick's HERE!
BRENDA SHERIDAN
Director of Operations
Brenda is an operations and logistics expert with a proven track record lasting more than 20 years. Hailing from Boston, Mass., to her, Christmas means snow…and lots of it. So helping run operations at a Christmas company based in California has been a much smoother feat.
With a healthy history in developing and managing diverse business enterprises, from commercial real estate to charitable events, Brenda has led many teams to success in accomplishing projects from grand-to-small in scale. Solving creative/difficult operational puzzles is her specialty — and good thing, because Santa’s sleigh has to stay right on course.
STEPHANIE ESCOBAR
Creative Director
Stephanie’s favorite holiday, much like ours, is Christmas. Her friends have long referred to her as “Elf” because when the season nears, Christmas explodes all around her. So imagine how she feels walking through our office doors every day anticipating our next big project. She has a wand and creates magic.
With over 20 years of graphic design experience, Stephanie is also constantly continuing her artistic education and really honing in on her craft. When’s she’s not busy working on renderings for St. Nick’s projects, she also runs a creative agency of one business (specializing in design, illustration, branding, logo and website design) - see more on Stephie.design.
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Learn more about Stephanie and her role at St. Nick's HERE!
Sales Team
DANIEL CHRISTENSON
Director of Sales
Daniel is our tallest elf who works hard bringing holiday visions to life for our clients! He works closely with our clients from the beginning planning stages to execution, and customer care. After finishing his MBA, Daniel spent two years coaching collegiate soccer gaining valuable leadership experience which helps in managing complex installations.
What Daniel loves most about Christmas is the joy that the season brings to so many people. He also loves spending time with family and friends during the Christmas season.
Bryce Eskes
Account Executive
St. Nick’s warmly welcomed Bryce to our prestigious sales team in January of 2023… and what a great decision that was! Boasting an extensive & storied background in military healthcare, Bryce always makes sure his clients & colleagues feel like they are in “good hands”.
With a true desire to meaningfully assist those around him, St. Nick’s is proud to have Bryce’s help expanding our sales territory into the great state of Florida and beyond!
If you are looking to speak to someone that is both knowledgeable as well as compassionate, you cannot do any better than Bryce Eskes.
Jovany Villela
Account Executive
Jovany started his sales & Marketing journey at 18, Becoming the top producer & earning the Vice president position at 21 years old. WOW!
“Although my middle name is Valentine, Christmas is my favorite holiday!” For over 4 years, Jovany’s mom Olga has been a decor associate for St. Nick’s and in 2022 she invited him to work for St. Nick’s for the season. Jovany was just enchanted by the company and vision! Jovany stood out to the St. Nick’s management team for his hard work, strong work ethic, and forward-thinking, can-do attitude. “I'm very eager to start working with our wonderful clients, tailor their visions & bring them to life.” When it comes to holiday décor, St. Nicks is the best. Jovany is excited to use his expertise in customer service to provide the best possible experience. “As I did in sports, I always played for the best team, & I'm confident to say St Nicks is the winning team!”
Luis Montañez
Account Executive
Luis Montanez is an Account Executive at St Nicks, where he excels in providing comprehensive holiday decor solutions for businesses. With over 12 years of experience in sales, Luis combines his expertise with a degree in Communication, specializing in advertising, from California State University, Fullerton.
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Not only is Luis the first person in his family to achieve a college degree, but he also embodies a passion for personal growth and physical challenges. He's a dedicated triathlete, having completed three triathlons to date. Luis's love for the water extends beyond triathlons; he enjoys activities such as swimming, water polo, snorkeling, scuba diving, and surfing.
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What truly sets Luis apart is his commitment to spreading positivity and his unwavering dedication to providing exceptional support and service to his clients. When you work with Luis, you can count on a professional who brings enthusiasm, expertise, and a can-do attitude to every project.
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Luis Montanez is your go-to partner for all your holiday decor needs. Contact him today to explore how he can transform your business space into a festive wonderland.
Lead Installer Team
CARLOS VASQUEZ
Lead Installer // Field Supervisor
Carlos is another one of our amazingly talented team leaders in charge of guiding the St. Nick’s elves with safe installation and removal of lighting and décor projects. A family man, he knows how to guide his team and monitor safety, strategic planning and efficient communication. Carlos has a long history of expertise in construction and electrical, as such makes him our most talented team member who leads repairs. Carlos is a true perfectionist who takes extreme pride in his work.
ALONSO SALAZAR
Lead Installer // Field Supervisor
Alonzo is one of our awesome team leaders in charge of guiding the St. Nick’s elves with safe installation and removal of our most complicated projects all year-round. Alonso has been working side-by-side with Nicholas for over a decade. He is the kind of installer who treats every project with white gloves expertise. He’s also certified to operate heavy production equipment.
ULISES PINEDA
Field Supervisor
Ulises is one of our team leads for the St. Nick’s install teams. Ulises focuses on safe installations and removal of our most complicated projects all year-round. Ulises works hard and prides himself in making sure his team get the job done correctly, safely, and beautifully!
ST. NICK’S PROVEN BUSINESS MODEL
St. Nick’s efficient business model and our formulation for financial success depends on long term relationships with a vast array of expert business consultants providing business guidance, legal compliance, management information systems, and public relations. We value our experts and nurture long-term relationships. As a result, we are able to deliver the types of expert service normally associated with larger companies within a cost efficient and stable business model.
